Everyone Builds Now

For fifty years, software has been expensive. Expensive to build, expensive to maintain, expensive to change. That expense created a world where only the biggest companies could afford custom tools. Everyone else adapted their business to whatever off-the-shelf software existed.

That era is over.

AI hasn't just made developers faster—it's rewritten the economics of creation itself. The barriers that once required teams and months dissolve in days. A single person with domain expertise and taste can now build what previously took a funded startup. This isn't a marginal improvement. It's a phase change—and we believe it's bigger than the internet.

The winners of this era won't be the best coders. They'll be the people who understand problems deeply enough to solve them.

When anyone can generate code, the scarce resource isn't engineering talent—it's judgment. The ability to decide what to build, to know when something is good enough, to feel the difference between solving a real problem and shipping a feature nobody asked for.

We call this the 100x solo operator: someone who combines deep domain expertise with AI-augmented execution to produce outsized results. Not by working harder, but by removing the bottleneck between thinking and building.

Traditional software development priced by the hour. The more complex the project, the more hours, the more cost. This created perverse incentives: complexity was profitable.

We think about cost per outcome. When creation is fast, the question isn't “how many hours will this take?”—it's “what is the result worth?” A custom inventory system that saves a fabrication shop twenty hours a week has clear value. The fact that it took days instead of months to build doesn't diminish that.

This economic shift means every business can now afford custom software. Not compromised off-the-shelf tools with workarounds. Not overpriced enterprise platforms with features they'll never use. Exactly what they need, built for how they actually work.